Wild Winter Oxtale

The hardworking Noble Ox strode out, on the Feast of Stephen,
When the snow lay round about, deep and crisp and even;
Brightly shone the moon that night, tho' the frost was cruel,
When the Ox came into sight, nose shining like a jewel...

With an untouched decade and new projects on the horizon, the Noble Ox has work to do including a placement with the John Muir Trust and marketing strategy and support for the Wilderness Foundation... 

The Noble Ox approach to The Wilderness Foundation

"Calm, decisive and very insightful, thank you for all your wonderful thinking so far.  We really appreciate your involvement and look forward to working with Noble Ox in 2010."  Jo Roberts, CEO The Wilderness Foundation (UK)

Friendships forged during my month’s field guide training in the African bush earlier this year have led to a great new adventure working with The Wilderness Foundation (UK).  Following a get-together and meeting of minds with the Foundation’s Director, Jo Roberts in Edinburgh, I met with the Board in early December.  Work has now started in helping WF-UK define its brand and develop a cohesive and effective communications strategy. 

Working with The John Muir Trust

Thanks to the support of Vodafone’s inspiring World of Difference initiative, Noble Ox Marketing starts a placement with The John Muir Trust in January.  Working with the John Muir Award team, several projects have been identified including marking the milestone of 100,000 John Muir Awards and the Trust's involvement in the United Nation’s International Year of Biodiversity 2010. 

So whether it's variety (or biodiversity!) that is the true spice of life, this has been a very exciting and lively year for Noble Ox Marketing and there's much more to come in 2010.

In the meantime, take care of you and yours, enjoy a well earned rest,
And thank you for all your support this year, we wish you all the best.

Charlotte


Please visit Noble Ox Marketing for detail on Noble Ox Brand Design Marketing Services and view Noble Ox Track Record for more background and client feedback on our work to date. For some extra flavour visit the Noble Oxtales archive. Then, all you need to do is contact Noble Ox.

Noble prize-winner 2009

As you may remember, in the October edition of Noble Oxtales the no-nonsense, hardworking Noble Ox was seen forging ahead with a variety of clients and an inspiring range of marketing projects… and quite right too! After all, that is the reason for its existence.

Recently, however, in response to news that The Scotch Malt Whisky Society won the 2009 Glass Packaging Award at this year’s UK Packaging Awards, the Noble Ox has been exhibiting some rather unusual bovine behaviour.

Not only was the Noble Ox seen jumping for joy, but just for a moment, the modest and gracious beast is believed to have taken a bow...!

As the applause and glass-clinking died away, Andrew Hall (Frank Design) the designer of the award-winning project and Paul Miles, The Scotch Malt Whisky Society’s Managing Director made the following comments about the contribution of Charlotte Halliday (Noble Ox Marketing):

“During 2007 and 2008 The Scotch Malt Whisky Society undertook the single largest re-branding and development exercise of its entire twenty-five year history.
The Society's bottle was the centrepiece of that re-launch. There is no doubt that the successful delivery of the project was driven by the clarity of thought, attention to detail, and tenacity of Charlotte as the project leader. If further support were needed to demonstrate the quality of Charlotte's work then securing the 2009 Glass Packaging Award at this year’s UK Packaging Awards is surely sufficient!”
Paul Miles, Managing Director, The Scotch Malt Whisky Society

"Frank Design worked very closely with Charlotte on the award-winning re-brand of The Scotch Malt Whisky Society. She was not only a very thorough and organised marketeer, but she also made a significant contribution in maintaining the creative impetus of the project.  Her straightforward yet approachable style meant the design team always felt challenged and motivated instead of harassed and harried!  Most importantly, Charlotte's focus, passion and good humour throughout the process ensured that we not only achieved a great result, but managed it with a smile on our faces!"
Andrew Hall, Director, Frank Design

For more background on this latest Noble Ox achievement, please visit Noble Ox case studies.

And, for more information on how the award-winning Noble Ox approach to marketing can make a difference to your organisation, visit www.noble-ox.com

Charlotte


Please visit Noble Ox Marketing for detail on Noble Ox Brand Design Marketing Services and view Noble Ox Track Record for more background and client feedback on our work to date. For some extra flavour visit the Noble Oxtales archive. Then, all you need to do is contact Noble Ox.

A Noble Oxtale

Over in a dark, dusty corner of the farmyard…
 “What beast in their right mind would invest in marketing in the middle of a recession?” brayed the blue ass to its colleagues the fly and the headless chicken, as they scratched around in an ever-decreasing circle of diminishing sales…

Meanwhile, over in pastures new…
 The no-nonsense, hard-working Noble Ox is forging ahead, working with a great variety of clients on an inspiring range of marketing projects, including:

* brand positioning and digital marketing activity for an up and coming Edinburgh bistro
* business development campaign for a leading Scottish IT support company
* marketing support for a Fife-based healthcare service provider

For a moment, the Noble Ox and clients look up from the tasks in hand to take a breath and look out towards the horizon. Whilst acknowledging that the current supply of ‘green shoots’ is far from bountiful, they all find themselves agreeing that, on this side, the grass is refreshingly greener.

The Noble Ox Approach to Marketing
So, for a breath of fresh air and to discover how the Noble Ox approach to marketing can make the difference to the future of your organisation, please contact us.

Here’s a quick reminder of the Noble Ox marketing services and expertise:

Quick Win Marketing – No-nonsense tactical on and offline marketing to deliver sales and… Digital Marketing - THE most cost-effective marketing tool at your disposal, from quick win… Next Step Marketing - Laying the foundation with a practical, achievable marketing plan to… Marketing for the Future - Reviewing your brand and your business to create a strategy that… Brand Strategy and Development - Strengthen your company's market position and reputation... Marketing Communications - On and offline sales and affinity building campaigns including… New Product Development - Product and packaging, bringing creativity, imagination and quality to... Project Management - Large or small, your project is in safe hands from the generation of ideas, to…

Please contact us to discuss the potential impact of your short and/or long term marketing

Many thanks, we look forward to hearing from you
Charlotte

Please visit Noble Ox Marketing for detail on Noble Ox Brand Design Marketing Services and view Noble Ox Track Record for more background and client feedback on our work to date. For some extra flavour visit the Noble Oxtales archive. Then, all you need to do is contact Noble Ox.

Pastures new and great adventures

Well since leaving The Scotch Malt Whisky Society in the spring, there has been much excitement, including a month in the African bush training to be a field guide.

Having survived the bush, qualifying as a nature Field Guide along the way, the adventure continues... and today 13 July 2009 marks the start of a new business venture.

Noble Ox Marketing - no-nonsense, hardworking marketing services to drive brands and prosperity.

The name Noble Ox works on various levels, so extra points for those who can read between the lines. In the meantime, please take a few minutes to check out my approach and services at www.noble-ox.com and let me know what you think!!

Wish me luck and I look forward to hearing from you
All the very best
Charlotte



Please visit Noble Ox Marketing for detail on Noble Ox Brand Design Marketing Services and view Noble Ox Track Record for more background and client feedback on our work to date. For some extra flavour visit the Noble Oxtales archive. Then, all you need to do is contact Noble Ox.