As you may remember, in the October edition of Noble Oxtales the no-nonsense, hardworking Noble Ox was seen forging ahead with a variety of clients and an inspiring range of marketing projects… and quite right too! After all, that is the reason for its existence.
Recently, however, in response to news that The Scotch Malt Whisky Society won the 2009 Glass Packaging Award at this year’s UK Packaging Awards, the Noble Ox has been exhibiting some rather unusual bovine behaviour.
Not only was the Noble Ox seen jumping for joy, but just for a moment, the modest and gracious beast is believed to have taken a bow...!
As the applause and glass-clinking died away, Andrew Hall (Frank Design) the designer of the award-winning project and Paul Miles, The Scotch Malt Whisky Society’s Managing Director made the following comments about the contribution of Charlotte Halliday (Noble Ox Marketing):
“During 2007 and 2008 The Scotch Malt Whisky Society undertook the single largest re-branding and development exercise of its entire twenty-five year history.
The Society's bottle was the centrepiece of that re-launch. There is no doubt that the successful delivery of the project was driven by the clarity of thought, attention to detail, and tenacity of Charlotte as the project leader. If further support were needed to demonstrate the quality of Charlotte's work then securing the 2009 Glass Packaging Award at this year’s UK Packaging Awards is surely sufficient!”
Paul Miles, Managing Director, The Scotch Malt Whisky Society
"Frank Design worked very closely with Charlotte on the award-winning re-brand of The Scotch Malt Whisky Society. She was not only a very thorough and organised marketeer, but she also made a significant contribution in maintaining the creative impetus of the project. Her straightforward yet approachable style meant the design team always felt challenged and motivated instead of harassed and harried! Most importantly, Charlotte's focus, passion and good humour throughout the process ensured that we not only achieved a great result, but managed it with a smile on our faces!"
Andrew Hall, Director, Frank Design
For more background on this latest Noble Ox achievement, please visit Noble Ox case studies.
And, for more information on how the award-winning Noble Ox approach to marketing can make a difference to your organisation, visit www.noble-ox.com
Charlotte
Please visit Noble Ox Marketing for detail on Noble Ox Brand Design Marketing Services and view Noble Ox Track Record for more background and client feedback on our work to date. For some extra flavour visit the Noble Oxtales archive. Then, all you need to do is contact Noble Ox.
