It is only by creating an impact, sustaining a presence and finding a way to communicate that species can compete and survive...
So, why are these essentials often overlooked when it comes to competing and surviving in the business world?
Learning from the experts
In between and betwixt running Noble Ox, I volunteer for Historic Scotland's countryside rangers, helping with biodiversity projects in my 'back garden' (also known to Edinburgh folk as Arthur's Seat and Holyrood Park!).
Such endeavours provide the perfect antidote to 'the day job' but I also love the fact that lessons to learn from nature are never far away...
Take, for example, the sheer beauty of the plumage and exquisite melody of the tiniest bird, as it invests so much energy in making an impact, claiming a territory and differentiating itself from the competition.
Or, perhaps, it is the striking elegance of two swans engaged in mesmerising courtship display to attract, communicate and establish a lasting relationship.
Then, of course, there's the vibrant, stunning colours and scents of the flowers competing to attract their essential target market for pollination.
The lessons to learn
Luckily for us, the benefits of all this investment are also there to refresh, inspire and invigorate the senses and souls of human beings. An effect that is always welcome.
So, wouldn't it be great if we could bring much more of that creative energy, delight and essential attraction into our own market place? Why not? It is, after all, the nature of the beast!
Investing in the way your organisation looks, feels and communicates is as fundamental to its survival as the proverbial 'birds and bees' are for humanity.
Standing out from the crowd
Such a great expression for this time of year when nature is in full flow with every species looking and performing their very best. Competition is at its peak and territory is up for grabs, so the time to invest is now.
Contact Noble Ox Marketing, to discuss how we will ensure your organisation stands out from the crowd, creates an impact and makes its presence felt.
All the best
Charlotte
Please visit Noble Ox Marketing for detail on Noble Ox Brand Design Marketing Services and view Noble Ox Track Record for more background and client feedback on our work to date. For some extra flavour visit the Noble Oxtales archive. Then, all you need to do is contact Noble Ox.
