After two decades as an employee, did I really believe I could take my own path?
Today, the dream is very much a reality. The Noble Ox ‘to do’ list for January and beyond includes:
- brand marketing direction for major Scotland-wide music tour
- brand relaunch for London-based film broadcast supplier
- ongoing B2B marketing for SMEs across the UK
- continued pro bono support for start up social enterprises
Kindred spirits
Along the way, Noble Ox enjoys the opportunity to work with favourite partners Frank Design. Our creative relationship started back in 2008 when I led the The Scotch Malt Whisky Society's award-winning rebrand. Since then, we have collaborated on various projects including Fathers Network Scotland and Common Futures.Other trusted and lasting relationships include Scott Howard, Digital Aim who helped me take those first 'soul' trader steps in 2009 and Scott McBay, now with QueryClick. Last month, I spent the afternoon with Scott McBay. We discussed the ever-changing landscape of search engine optimisation, making sure Noble Ox remains up to speed with essential digital marketing expertise.
The company of angels
And, for further inspiration, let's turn to my fellow Dark Angels.For some time, I’ve been involved with a 'movement' of people who believe in the power and potential of creative writing. Back in 2005, I pushed for, then led, the prestigious 26 Malts project, and in 2011, was lucky enough to take an Advanced Course in Creative Writing for Business (see Angels' Share). So recently, I was delighted to accept an invitation to the follow up Masterclass in Oxford, this April.
It's not what you know...
Some hold to the adage that 'it is not what you know, but who you know that matters'. For me, it has always been both. But, most importantly of all, it has to be about what you believe.If you believe in what you do and the way you do it, if you care about who you do it for, the Noble Ox approach to brands, marketing and communication is for you.
All the best for 2013
Charlotte
Please visit Noble Ox Marketing for detail on Noble Ox Brand Design Marketing Services and view Noble Ox Track Record for more background and client feedback on our work to date. For some extra flavour visit the Noble Oxtales archive. Then, all you need to do is contact Noble Ox.
