What is your favourite four letter word?
For me it varies; right now it has to be JAZZ.
Not only does it look great with its jaunty J and zesty double ZZ, it sounds great and can mean so many things...
More than sex, drugs and rock'n'roll
Jazz describes sex, drugs and the sassier side of life but, arguably, it is as an art form that it has its most understated yet far-reaching influence.So, imagine the delight when Noble Ox was awarded the Creative Scotland tender to work with the Scottish Jazz Federation on a marketing and audience development project. In addition to our general enthusiasm, it was the ten years’ experience of ‘coal face’ arts marketing experience that stood Noble Ox in good stead.
Herding cats
The project started in Septmber 2012 and has been a challenge on many levels: from herding Scotland’s Jazz cats, to breaking free of the cerebral, beard-stroking, polo-neck wearing, jazz stereotype that can alienate the rest of us!The result? Welcome to the J-Word – a pilot tour showcasing the best International and Scottish jazz. Noble Ox is leading the project which celebrates a new collaboration of leading venues committed to sharing the best live music in the world.
The Noble Ox to do list includes:
- Brand workshop - followed by creation of Brand DNA to underpin and shape the project
- Visual Identity – logo and encompassing look and feel
- Strategy planning and delivery – on and offline activity including website, tour print and advertising
- Venue support on the ground – providing the marketing toolkit and day to day venue support
- Final project review and recommendations to inform future policy….
The J-Word presents Yellowjackets and Trio Red:
Sun 10 Mar Eden Court, Inverness
Mon 11 Mar Concert Hall, Perth
Tue 12 Mar Music Hall, Aberdeen
Wed 13 Mar Queen’s Hall, Edinburgh
Fri 15 Mar Rothes Halls, Glenrothes.
The J-Word presentsTrilok Gurtu/Paolo Fresu/Omar Sosa and Fraser Fifield/Graeme Stephen:
Sun 28 Apr The Sage, Gateshead
Mon 29 Apr Concert Hall, Perth
Tue 30 Apr Old Fruitmarket, Glasgow
Wed 1 May Music Hall, Aberdeen
Thu 2 May Eden Court, Inverness
Fri 3 May Queen’s Hall, Edinburgh
Sat 4 May Carnegie Hall, Dunfermline
Would be great if you could make it to a J-Word gig.
In the meantime, thank you for continued support for Noble Ox Marketing.
Wishing you all the best and all that jazz...
Charlotte
Please visit Noble Ox Marketing for detail on Noble Ox Brand Design Marketing Services and view Noble Ox Track Record for more background and client feedback on our work to date. For some extra flavour visit the Noble Oxtales archive. Then, all you need to do is contact Noble Ox.
