Holy Cow! Do I detect a whiff of bull?
According to Andy Warhol, “Making money is art. And working is art. And good business is the best art.”
According to Andy Warhol, “Making money is art. And working is art. And good business is the best art.”
What do you think?
Opinions of Warhol as an artist, some say 'marketeer', can divide a room and, in this instance, I'm not sure I agree with him.
BUT, I do believe we need
a serious injection of creativity to counter the encroaching grey imagery and
language of business. If not, we are in
danger of alienating, even insulting, the essential target audiences we set
out to engage and impress.
Being human is a good thing
At a recent Noble Ox brand workshop for small businesses, I was congratulated for "getting the job done without the aid of bull and jargon." My guess is this was due to the language I used to stress the importance of remembering that, by definition, there is always another human being involved in any communication.
At a recent Noble Ox brand workshop for small businesses, I was congratulated for "getting the job done without the aid of bull and jargon." My guess is this was due to the language I used to stress the importance of remembering that, by definition, there is always another human being involved in any communication.
In the same week,
I challenged myself to write a brief for a client’s ‘corporate’ promo film without
actually using the word corporate. As business jargon, the 'C word' is an over-used adjective behind which much ill-defined meaning can hide.
Essential life and soul
As you can see, I’m on a mission. Our trusty, hard-working Noble Ox is championing this vital cause; to breathe essential life and soul into the way we communicate and present ourselves.
As you can see, I’m on a mission. Our trusty, hard-working Noble Ox is championing this vital cause; to breathe essential life and soul into the way we communicate and present ourselves.
So, if you know someone in danger of succumbing to the ever-present,
dementor-like default of lacklustre grey-wash, please contact Noble Ox Marketing.
Act now, whilst there is still the chance to save them!
Act now, whilst there is still the chance to save them!
All the best
Charlotte
Please visit Noble Ox Marketing for detail on Noble Ox Brand Design Marketing Services and view Noble Ox Track Record for more background and client feedback on our work to date. For some extra flavour visit the Noble Oxtales archive. Then, all you need to do is contact Noble Ox.
Please visit Noble Ox Marketing for detail on Noble Ox Brand Design Marketing Services and view Noble Ox Track Record for more background and client feedback on our work to date. For some extra flavour visit the Noble Oxtales archive. Then, all you need to do is contact Noble Ox.
Hi Charlotte
ReplyDeletejust to add evidence that you are on a mission!
Noble Ox has recently been contracted to Brand 4 businesses in the Scottish Borders.
Not a hint of grey mist, or gobledy-gook jargon took place.
A LOT of passion and self belief emerged!