Tuesday, 18 September 2012

Oxtales of the riverbank



Grabbed a couple of days' fly fishing up on the River Tay recently.  Such bliss!  

Still very much a novice, I waddle and gallumph along the river in my over-sized waders.   


It has been more than twelve years since my first tentative cast.  Over the seasons, I’ve caught a modest handful of fish, more by luck than judgement, and a fair few tree branches.  Of course, there are also the ones that got away; one time I nearly hooked a Yorkshire Terrier as my line whipped back behind me.

A lesson I learned quickly was to wish 'Tight lines!' to fellow fisher folk.  The angling equivalent of the theatrical term ‘break a leg’, I don’t know the exact meaning but it’s always well-meant.

As you can tell, fly fishing is more of a hobby than a dedicated pursuit.  I love casting my line and thoughts out across the water, letting them flow and take their course downstream.

In full flow

Now, from the aimless relaxation of fly fishing to some focussed business down by the Tweed, the great river which cuts a dash through the Border town of Peebles. 

A couple of weeks ago, I was invited to the Tontine Hotel for an evening with the Business Savvy group.  Noble Ox worked with some Savvy members over the summer including Jenny Changleng, founder of First Aid Borders.  She was there on the night to share the branding project she had been through with Noble Ox.

To my delight, Jenny described the ways she is using her new brand ‘tool’ on a daily basis.  In full flow, she demonstrated how she is now well equipped with the confidence, professionalism and language to present her company, talk to potential clients and win business.  

It was a great evening.  I was touched to see a client’s enthusiasm in showcasing how the Noble Ox approach has brought definition, inspiration and meaning to her business.  The other members of the group had some great feedback on Noble Ox too: 

'I think your service is brilliant.'

 'I did not think I would get the depth of feeling and insight into my business, the wording is so powerful.  Your service is gentle, open and approachable.  Very well led and structured.'
 
'FAN-BLOODY-TASTIC!!  I was satisfied 100%'

So, back to the day job

There we have two tales of the riverbank: one intentionally meandering, meaningless but well-meant; the other, full flowing with meaningful intent.

I can confirm that despite the day dreams of escaping to the Highlands to become a ghillie, I’ll be sticking to what I do best for the time being.  

If, however, you happen to know where a short-ish girl with small-ish feet can get some waders to fit…

Tight lines!

Charlotte
www.noble-ox.com

PS  For those who would like to know, the fly accompanying this Noble Oxtale is a Black Fritz Throat Cruncher... blimey!


Please visit Noble Ox Marketing for detail on Noble Ox Brand Design Marketing Services and view Noble Ox Track Record for more background and client feedback on our work to date. For some extra flavour visit the Noble Oxtales archive. Then, all you need to do is contact Noble Ox.

4 comments:

  1. lovely post, as always, beautifully written.

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    1. Thanks for taking the time to read it, Carol. Lovely brief encounter t'other day in Stockbridge, by the way. It was good to see you both Cx

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  2. Try these ones? x
    http://www.fishingwaders.co.uk/womanswaders.htm

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    1. Fantastic, thank you. Just love the description 'specially tailored for the smaller frame of the fairer sex'. How sweet!

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