An Ignoble Oxtale

Just wanted to squeeze in an extra serving of Oxtale this month; a little light relief and a wee bit of nonsense...

Last week, my dear mum sent me an article about tracker and fixed rate mortgages.  Serious grown up stuff, ho hum!  Knowing me as she does, however, she 'tempered' the message by including an article about the annual Ig Nobel Prize.   

Now in its 23rd year, this welcome scientific spoof from the Annals of Improbable Research honours achievements that "first make people laugh, and then make them think".  Wonderful!

As Noble Ox is an award winner of sorts (2 x VodafoneWorld of Difference and 1 x UK Packaging Award), there have been Noble Prize Oxtales in the past.  But, the connection to one particular Ig Nobel prize was temptingly tenuous enough to merit an Oxtale all of its own.

This year's Ig Nobel Probability Prize was awarded to animal scientists at Scotland's Rural College for making two related discoveries:

"First, that the longer a cow has been lying down, the more likely that cow will soon stand up.  And, second, that once a cow stands up, you cannot easily predict how soon that cow will lie down again."

So on that note, rest assured that whether lying down, standing or even sitting at my desk, this no-nonsense hardworking Noble Ox appreciates some nonsense from time to time.

Off to lie down now... not sure for how long!



Please visit Noble Ox Marketing for detail on Noble Ox Brand Design Marketing Services and view Noble Ox Track Record for more background and client feedback on our work to date. For some extra flavour visit the Noble Oxtales archive. Then, all you need to do is contact Noble Ox.

Fresh Focus

Pencils sharpened at the ready, desk lamp angle-poised; the seasons are shifting with fresh focus on the months ahead.

With projects galore and fantastic feedback, Noble Ox is delighted to confirm its continued support of Scotland’s Social Innovation Incubator Award.

Kicking off this week with Ignite Your Brand workshops at The Melting Pot in Edinburgh, Noble Ox provides mentoring, marketing support and inspiration.   

Here’s some of the feedback from last year’s award-winners:

“Working with Noble Ox has been brilliant, Charlotte is really good at getting you to think about exactly what it is you want to say and how you want to say it (and then letting you think it was all your idea)!  Her no-nonsense approach means that you don't get bogged down.  Central to the progress we have made is the need to do things properly.  Noble Ox has supported us with this and shown us that there is strength and value to being principled and taking the time to get it right."
Charlotte Walters, Co-founder – The State

“The Noble Ox approach to branding was an innovative way to look at what is a difficult area for me.  It unlocked creativity – an enjoyable experience, which resulted in an excellent brand description and a very memorable and meaningful name. Thank you!” 
Pamela McLean, Managing Director – The Surefoot Effect

Hot-housing new talent

The Noble Ox partnership with The Melting Pot’s Social Innovation Incubator Award is an extension of our existing marketing surgery and workshop initiatives.  Since 2010, Noble Ox has been able to help over fifty organisations kick start their brand and marketing activity.

So, contact Noble Ox Marketing to discover how we can help you create the spark needed to drive your brand, business and prosperity.

All the best

Charlotte

Please visit Noble Ox Marketing for detail on Noble Ox Brand Design Marketing Services and view Noble Ox Track Record for more background and client feedback on our work to date. For some extra flavour visit the Noble Oxtales archive. Then, all you need to do is contact Noble Ox.