Tuesday, 24 September 2013

An Ignoble Oxtale




Just wanted to squeeze in an extra serving of Oxtale this month; a little light relief and a wee bit of nonsense...



Last week, my dear mum sent me an article about tracker and fixed rate mortgages.  Serious grown up stuff, ho hum!  Knowing me as she does, however, she 'tempered' the message by including an article about the annual Ig Nobel Prize.   

Now in its 23rd year, this welcome scientific spoof from the Annals of Improbable Research honours achievements that "first make people laugh, and then make them think".  Wonderful!

As Noble Ox is an award winner of sorts (2 x VodafoneWorld of Difference and 1 x UK Packaging Award), there have been Noble Prize Oxtales in the past.  But, the connection to one particular Ig Nobel prize was temptingly tenuous enough to merit an Oxtale all of its own.

This year's Ig Nobel Probability Prize was awarded to animal scientists at Scotland's Rural College for making two related discoveries:

"First, that the longer a cow has been lying down, the more likely that cow will soon stand up.  And, second, that once a cow stands up, you cannot easily predict how soon that cow will lie down again."

So on that note, rest assured that whether lying down, standing or even sitting at my desk, this no-nonsense hardworking Noble Ox appreciates some nonsense from time to time.

Off to lie down now... not sure for how long!



Please visit Noble Ox Marketing for detail on Noble Ox Brand Design Marketing Services and view Noble Ox Track Record for more background and client feedback on our work to date. For some extra flavour visit the Noble Oxtales archive. Then, all you need to do is contact Noble Ox.




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